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http://ow.ly/1XQov Sympatico …

Posted: by admin on June 13th, 2010 | 61 Comments »

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http://ow.ly/1XQov
Sympatico launches World Cup App

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Twitter Weekly Updates for 2010-06-06

Posted: by admin on June 6th, 2010 | 68 Comments »

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Promote Your App with Paid Search Advertising

Posted: by admin on May 31st, 2010 | 64 Comments »

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There are many reasons to try mobile search when you are thinking about promoting your App. The mobile advertising market is exploding and people are using smartphones more and more in their everyday lives.

For companies with limited advertising budgets paid mobile search marketing campaigns can be highly effective for driving app downloads. Paid search advertising works well for mobile apps as many apps are inexpensive and readily available – people are looking to consume the content fairly quickly. Popular mobile verticals include sports, celebrity news, news, wallpapers and videos.

Mobile paid search is similar to online paid search. Image and text ads are displayed in organic search engine results and in the content of mobile sites. And, advertisers pay when their ad is clicked. There are however, some differences that require a new approach. Below are some of App-Promo’s best practices:

* Create and manage separate campaigns. This enables you to segment mobile devices and customize your messaging to the user.
* Specify carrier and device options. For example, with Google you can “select all” or choose specific mobile devices such as Android, iPhone and Palm. You can also choose specific carriers such as AT&T, Sprint etc.
* Tailor your message to your audience. Different features of an app will appeal more to some customers than others and this should be reflected in your messaging. For example, Pizza Hut’s mobile App includes a game that is embedded in its ordering system, which is of interest to gamers and orderers.
* Use short queries. With mobile devices, searchers typically use shorter queries that they can easily type on their phones.
* Keep local in mind. Mobile search queries are more local in nature. According to a 2009 report by The Kelsey Group, 15% of queries have a local modifier.
* Aim for higher positioning. Mobile web pages have limited space and often only show one or two ads. Mobile ads in the top two positions perform best as they consistently show in the mobile search results.
* Test multiple landing pages and messaging. As mobile screens are limited in size, your landing pages should be optimized for mobile devices. Create multiple landing pages with varying designs and messaging to determine what resonates most with your target audiences.

http://www.ciphermedia.com/201…

Posted: by admin on May 31st, 2010 | 63 Comments »

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http://www.ciphermedia.com/2010/05/the-blackberry-super-apps-developer-challenge-is-now-open/ http://bit.ly/aI3ClR

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http://www.marketwire.com/pres…

Posted: by admin on May 31st, 2010 | 50 Comments »

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http://www.marketwire.com/press-release/Digitas-and-MediaMob-Debut-Miller-Lite-Tip-n-Spin-iPhone-App-1129184.htm http://bit.ly/bzo1WI

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Twitter Weekly Updates for 2010-05-23

Posted: by admin on May 23rd, 2010 | 76 Comments »

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  • The BlackBerry Super Apps Developer Challenge is now open. Over $1.5 million in prizes including marketing and promotion from… #

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The BlackBerry Super Apps Deve…

Posted: by admin on May 18th, 2010 | 209 Comments »

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The BlackBerry Super Apps Developer Challenge is now open. Over $1.5 million in prizes including marketing and promotion from…

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Digitas and MediaMob Debut Miller Lite “Tip ‘n Spin” iPhone App

Posted: by admin on March 10th, 2010 | 204 Comments »

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http://www.marketwire.com/press-release/Digitas-and-MediaMob-Debut-Miller-Lite-Tip-n-Spin-iPhone-App-1129184.htm

Digitas and MediaMob Debut Miller Lite “Tip ‘n Spin” iPhone App

App Launched Just in Time for March Madness

BOSTON, MA–(Marketwire – March 9, 2010) – Miller Lite is launching a new iPhone application called Tip ‘n Spin in time for March Madness. The new application provides a unique, fun experience for legal-drinking-age basketball fans by allowing them to compete and earn points by balancing a basketball on a Miller Lite bottle with their iPhone. The application was created by leading digital agency Digitas in partnership with premier U.S. mobile media agency MediaMob.

Tip ‘n Spin, MillerCoors’ sixth iPhone app, is a great example of how a leading consumer packaged goods brand is embracing mobile technology to tap into passions of their audience. The application is integrated with Miller Lite’s March hoops marketing campaign that is rolling out nationwide. Fans can download the app from iTunes or the App Store on their iPhone or iPod Touch and can play, earn points and then later share the results with their friends on Facebook.

“We’re thrilled to be able to provide our fans and their friends with a fun and engaging way to connect with their favorite light beer as they enjoy March hoops,” said Mike Davitt, Miller Lite marketing manager. “Mobile applications have been a huge hit with beer drinkers.”

The application provides an easy tool to add fans to the “Miller Lite Taste Nation™” Facebook page as well as a landing page within the application to drive downloads for other mobile applications from MillerCoors. Additionally, a promotional video for the app will be featured in an online ad on CBSsports.com during the March tournament.

Tip ‘n Spin App on iTunes: http://itunes.apple.com/us/app/tip-n-spin/id355594535?mt=8

MillerLite Facebook Fan Page: http://www.facebook.com/millerlite

About Digitas
Digitas is a leading digital marketing agency, helping the world’s biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi — a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page

About MediaMob, Inc.

Founded in October 2009, MediaMob Inc., a premier U.S. mobile media agency, provides innovative mobile marketing solutions for brands, media companies and their agencies. The company offers a 360-degree approach to creating, developing and promoting cutting-edge mobile applications that allow world-class companies to engage with their customers at the deepest level possible. For more information, visit www.MediaMobInc.com

Twitter Weekly Updates for 2009-12-13

Posted: by admin on December 13th, 2009 | 74 Comments »

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Zeebu Mobile Launches Super Ba…

Posted: by admin on December 10th, 2009 | 2 Comments »

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Zeebu Mobile Launches Super Baby Go! Mobile App for 0-2 Year… http://bit.ly/6xZLKi

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