The App-Promo team has experience promoting a wide range of mobile apps including games, social, utility, music and media. Below are some of our best practices:
1. Consider older handset models but also target new ones. Take advantage of the PR benefits of being the first to support a new handset in your app’s category.
2. Style is important. Keep it simple and don’t over complicate things. Just because you can add certain design elements doesn’t mean you should.
3. Make it viral. Include a send-to-a-friend/Facebook Connect. Enthusiasts will help to spread the word about your app.
4. Spend time on your submission. Provide snappy descriptions that zero in on the key selling points of your app. Be thoughtful about your messaging and keywords as they will help you get found.
5. Screenshots are important. Focus on the key features of an app and show them off.
6. Consider multiple distribution channels. Depending on the type of app, you will want to explore GetJar, MobiHand, and Handango among others.
7. Invest in your launch. Marketing and promotion of your app the first few weeks around your launch is critical to build awareness and drive downloads of your app. PR, mobile advertising and social media have proven to be effective channels.
8. Continue to invest in the promotion of your app. Ongoing marketing and promotion campaigns are essential to building your visibility and downloads.
9. Develop a PR campaign for new apps and updates. Successful tactics include press releases, blogger outreach, forum postings and directory listings. News stories can create a big spike in downloads.
10. Analytics are important. Analytics are key to understanding your users including what features they are using and what messages and channels they are responding to.
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